Rolling into the summer, artists are continuing to be creative with their direct-to-fan engagement in the absence of traditional concerts. Some acts have performed drive-in concerts for packed parking lots. A very small few have performed concerts at traditional venues at reduced capacity to comply with social distancing regulations. And many continue to play from their living rooms, backyards, or the Grand Canyon via livestream to fans around the world.
As previously reported, Bandsintown continues to track livestreams across all digital platforms. In the week of June 10-16, artists played 1,817 livestreams, while 2,003 new listings were created via Bandsintown artist pages.
These counts are down from late April and early May, when livestream totals were about 3,000 per week, but have remained steady over the last few weeks and increased by 12 percent (new event listings) and 7 percent (livestreams played) this week.
Facebook remains the most central destination for livestreams, followed by Twitch, YouTube, dice.fm, and Instagram.
Bandsintown has been tracking data on an artist-by-artist level as well, measuring trackers (fans and followers) RSVPing to listed livestreams and direct-to-platform Watch Live clicks.
In the tracking week of June 4-10, Barack and Michelle Obama’s Virtual Graduation Ceremony on YouTube fueled the biggest activity, as participants such as Taylor Swift, BTS, and Beyoncé ranked among the most engaged artist pages on the site.
Other top performers include guitar maestro Gary Clark Jr. (June 4; Let’s Stay (In) Together), glam metal band Steel Panther (June 7; Concert to Save the World), and indie electronic act Hot Chip (June 6; Digital Mirage Online Dance Festival).
Among artists with 10,000 or fewer followers on Bandsintown, British singer-songwriter Tim Burgess racked up the most activity via a series of daily livestreams that continued into the following week.