Bandsintown has added free fast track access to streaming platform Twitch’s monetization tools for musicians unable to perform live during the coronavirus shutdown.
Artists registered with Bandsintown For Artists who have more than 2,000 Trackers (followers) on Bandsintown Concerts are now eligible to be fast-tracked to monetize their live performances streamed on Twitch via tips – called Bits on Twitch – and paid fan subscriptions.
Prior to this new partnership, musicians had to prove they had a substantial live stream following over a month-long period before monetization was an option. Soundcloud added Twitch access, but only for creators who pay for a monthly Artist subscription.
Bandsintown’s fast track Twitch monetization service is 100% free.
“Musicians and their bands have been hit hard, so we are proud to offer them this new revenue opportunity,” said Fabrice Sergent, Bandsintown Managing Partner. “Like all Bandsintown For Artists services, the ability to directly message fans, alert them when artists go live and now, to benefit from fast-tracking Twitch monetization will be 100% free. We are all in this together.”
“Twitch continues to be a great place for artists to perform and connect with their fans live,” said Mike Olson, Twitch VP, Head of Music said in a statement. “We’re excited to partner with Bandsintown to provide artists not only the best live streaming experience, but an opportunity for our community to support them with monetization tools that aren’t offered elsewhere.”
Much Needed Revenue & More Free Tools For Artists
Emerging artists are suffering from the ban on live events since live music-related revenue can account for 80% – 100% of their income.
Bandsintown already provides its 530,000 registered artists with the ability to reach the 55 million fans registered on the platform at no cost and is rolling out new and improved free tools for artists almost weekly.
This week Bandsintown also announced a WATCH LIVE feature to help artists schedule live events on their favorite live streaming platforms and promote them to their fans.
Last week more than 84,500 unique viewers tuned in to the launch of the Bandsintown LIVE channel on Twitch for a live performance from South Africa by pioneering DJ and producer Black Coffee.