Concert discovery and live music marketing platform Bandsintown has teamed with Google’s Waze, to aid concertgoers in finding the easiest routes to shows.
The partnership will allows users of the Bandsintown platform, which publishes more than 2.5 million events each year, to purchase tickets to the concert of their choice, and then click a “Plan Trip in Waze” button directly on the event page, to find real-time navigation that helps drivers find shortcuts and faster routes to their destination.
“We want to bring people together via live music,” explains Bandsintown Managing Partner Fabrice Sergent. “Bandsintown sends millions of fans to concerts and adding Waze to the Bandsintown experience adds another technology layer to make such experience smoother.”
“We always want to make sure drivers reach their destination in the quickest and safest way possible,” said Adam Fried, Head of Global Partnerships at Waze. “Partnering with Bandsintown through our Transport SDK will make it easy for concert-goers to arrive at their destination on time – spending more time enjoying their favorite band and less time worrying about issues on the road.”