Global concert discovery and live music marketing platform Bandsintown has announced a partnership with Google’s transportation and navigation app, Waze.
Bandsintown publishes over 2.5m million events every year. After fans buy tickets for the concert of their choice, they can simply click the ‘Plan Trip in Waze’ button directly on the event page to directions to the show via Waze.
Waze's real-time, community-sourced navigation helps drivers find shortcuts and avoid unexpected road closures, construction, or anything else that might stop fans from getting to the show on time.
“We want to bring people together via live music,” said Bandsintown managing partner, Fabrice Sergent. “Bandsintown sends millions of fans to concerts and adding Waze to the Bandsintown experience adds another technology layer to make such experience smoother.”